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Just how does a 100-year-old fictional bear called “Pooh”, keep making such a stink in the world of intellectual property? Going on a Bear Hunt The demise of Winnie-the-Pooh was much exaggerated [...]

False celebrity endorsements continue unbound and unchecked. This very column has previously drawn attention to several in the past, including Britain’s own victim, Martin Lewis. It’s true to say [...]

Or is She? We’re referring to brazen western brand appropriation to demonstrate consumer continuity in Moscow to quieten the ‘ponies’ in the shadow of a protracted war. Is it effective and is it [...]

To be Perfect is to Change Often  And so, the summer holidays are over, and winter is coming. Hopefully, without dragons, snow, and ice.We had a fruitful time over the summer months at OPUSand [...]

There has been so much to divide us in recent years it’s hard to know where to start. Brexit, lock-down, vaccinations, party-gate, beer-gate, ‘who gives a monkey’s-gate’ and now, working from [...]

…or a heavily inked ‘sleeve’ if that takes your fancy. It’s a free country. But be careful your tattoo doesn’t offend. No, not other folk, who cares? We’re looking at possible copyright law [...]

Brand-building can be a subtle art. It’s not always obvious. This we know. Sometimes it’s just downright opportunistic. Who would have thought to build a brand upon the biggest bankruptcy in [...]

As OPUS never tires of reporting, how is it that a flat-busted-broke company that has insufficient funds to pay its suppliers, fails to deliver to its paying customers and collapses into [...]

It’s just a guess, but on the 5th floor of a swanky office in the west end of London sandwiched between the Marketing Department (below – obviously) and Accounts (above), you will find a [...]

BIBA Conference 2022  Wow! That was some conference. We’ve never seen it so busy. It was terrific to meet so many old and new faces without staring into a lap-top! A good number of you hunted [...]