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Brand-building can be a subtle art. It’s not always obvious. This we know. Sometimes it’s just downright opportunistic. Who would have thought to build a brand upon the biggest bankruptcy in [...]

As OPUS never tires of reporting, how is it that a flat-busted-broke company that has insufficient funds to pay its suppliers, fails to deliver to its paying customers and collapses into [...]

It’s just a guess, but on the 5th floor of a swanky office in the west end of London sandwiched between the Marketing Department (below – obviously) and Accounts (above), you will find a [...]

BIBA Conference 2022  Wow! That was some conference. We’ve never seen it so busy. It was terrific to meet so many old and new faces without staring into a lap-top! A good number of you hunted [...]

Trust in me It goes something like this. A celebrity image is misused to give credibility or just plain click-bait teaser-interest to an otherwise forgettable or banal advertisement. Problem is, [...]

Who does she think she is? It’s an English word that’s been in use hundreds of years. The audacity! How dare she try and steal our language! She can’t be serious? Just some of the recent media [...]

…said George Bernard Shaw, “…because you’ll both get dirty, and the pig likes it.” What if the pig is Peppa Pig and Vladimir Putin is the wrestler? We’re about to find out in a curious [...]

Some scientists believe Neanderthals possessed a modern vocal tract and were therefore capable of modern speech. Alas, probably not, the boffins concede, the complete range of sounds that modern [...]

It’s almost as if Edward Scissorhands himself has just entered the art market. Well, sort of. Such is the current predilection in some quarters for chopping ‘art’ into tiny pieces and selling it [...]

Quick show of hands. How many of you thought an invention must work before you can get a patent? Thought so. You’d be wrong, as a well-publicised case in the U.S. recently laid bare. Science [...]