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Or is She? We’re referring to brazen western brand appropriation to demonstrate consumer continuity in Moscow to quieten the ‘ponies’ in the shadow of a protracted war. Is it effective and is it [...]

To be Perfect is to Change Often  And so, the summer holidays are over, and winter is coming. Hopefully, without dragons, snow, and ice.We had a fruitful time over the summer months at OPUSand [...]

There has been so much to divide us in recent years it’s hard to know where to start. Brexit, lock-down, vaccinations, party-gate, beer-gate, ‘who gives a monkey’s-gate’ and now, working from [...]

…or a heavily inked ‘sleeve’ if that takes your fancy. It’s a free country. But be careful your tattoo doesn’t offend. No, not other folk, who cares? We’re looking at possible copyright law [...]

Brand-building can be a subtle art. It’s not always obvious. This we know. Sometimes it’s just downright opportunistic. Who would have thought to build a brand upon the biggest bankruptcy in [...]

As OPUS never tires of reporting, how is it that a flat-busted-broke company that has insufficient funds to pay its suppliers, fails to deliver to its paying customers and collapses into [...]

It’s just a guess, but on the 5th floor of a swanky office in the west end of London sandwiched between the Marketing Department (below – obviously) and Accounts (above), you will find a [...]

BIBA Conference 2022  Wow! That was some conference. We’ve never seen it so busy. It was terrific to meet so many old and new faces without staring into a lap-top! A good number of you hunted [...]

Trust in me It goes something like this. A celebrity image is misused to give credibility or just plain click-bait teaser-interest to an otherwise forgettable or banal advertisement. Problem is, [...]

Who does she think she is? It’s an English word that’s been in use hundreds of years. The audacity! How dare she try and steal our language! She can’t be serious? Just some of the recent media [...]