Pooh Corner
Just how does a 100-year-old fictional bear called “Pooh”, keep making such a stink in the world of intellectual property? Going on a Bear Hunt The demise of Winnie-the-Pooh was much exaggerated [...]
Just how does a 100-year-old fictional bear called “Pooh”, keep making such a stink in the world of intellectual property? Going on a Bear Hunt The demise of Winnie-the-Pooh was much exaggerated [...]
False celebrity endorsements continue unbound and unchecked. This very column has previously drawn attention to several in the past, including Britain’s own victim, Martin Lewis. It’s true to say [...]
Or is She? We’re referring to brazen western brand appropriation to demonstrate consumer continuity in Moscow to quieten the ‘ponies’ in the shadow of a protracted war. Is it effective and is it [...]
To be Perfect is to Change Often And so, the summer holidays are over, and winter is coming. Hopefully, without dragons, snow, and ice.We had a fruitful time over the summer months at OPUSand [...]
There has been so much to divide us in recent years it’s hard to know where to start. Brexit, lock-down, vaccinations, party-gate, beer-gate, ‘who gives a monkey’s-gate’ and now, working from [...]
…or a heavily inked ‘sleeve’ if that takes your fancy. It’s a free country. But be careful your tattoo doesn’t offend. No, not other folk, who cares? We’re looking at possible copyright law [...]
Brand-building can be a subtle art. It’s not always obvious. This we know. Sometimes it’s just downright opportunistic. Who would have thought to build a brand upon the biggest bankruptcy in [...]
As OPUS never tires of reporting, how is it that a flat-busted-broke company that has insufficient funds to pay its suppliers, fails to deliver to its paying customers and collapses into [...]
It’s just a guess, but on the 5th floor of a swanky office in the west end of London sandwiched between the Marketing Department (below – obviously) and Accounts (above), you will find a [...]
BIBA Conference 2022 Wow! That was some conference. We’ve never seen it so busy. It was terrific to meet so many old and new faces without staring into a lap-top! A good number of you hunted [...]
Opus and Opus Underwriting are trading names of Opus Underwriting Limited which is an Appointed Representative of Avantis AR Services a company authorised and regulated by the Financial Conduct Authority under firm reference number 505452 to carry on insurance distribution activities. Opus Underwriting Limited is registered in England and Wales company number 08960444. Registered office at 5th Floor, 20 Gracechurch Street, London, EC3V 0BG.
An Avantis group company
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